What This Election Has Taught Us About Public Affairs

With one week to go until the election, it's time to turn our attention to cataloguing the many ways that political technology evolved this cycle, and how you can apply these lessons to public affairs advocacy. Over the next few weeks, this newsletter will break down one such topic in each short read. We will show you how to stand on the shoulders of the billions of dollars in political spending this cycle, to drive better outcomes in legislation, regulation, and moving the conversation.

If you'd rather not wait and would like to hit the ground running in your work, schedule a demo with us for a private briefing.

Elections create a virtuous feedback loop for political technology. Demand for the most precise ways to reach audiences brings new technology players into the market, spurs innovation from existing market participants, and sharpens solutions through the saw blade of historic consequences.

This election cycle witnessed this feedback loop more than ever, against the backdrop of a rapidly changing technology ecosystem driven by the mass adoption of AI. Public affairs advocates now stand to benefit from this turbocharged technology incubation. The lessons cover many areas including:

🔱  How AI Is Transforming Ad Delivery, Ad Production, and Virtually Every Other Aspect of Digital Advocacy

🔱  New, More Efficient, and Cost-Effective Ways To Reach Influencers

🔱  Changing Ways To Obtain Location Data to Reach Your Target Audiences

🔱  Why Cookieless Solutions are More Important Than Ever 

🔱  The Explosion of Connected TV and Its Central Role in Advocacy

🔱  The Decline of Social Media In Advocacy

🔱  Programmatic Audio, Digital Out-Of-Home, and Other New Forms of Digital Communications

🔱  How To Understand What Your Audiences are Consuming

. . . and countless other lessons we will unpack week by week.

As always, we'll do our best to remove the jargon from these topics, and translate them into actionable strategies that you can use now in your work.

But first we'll give you next week off to mainline election news, and then pick things back up when the world has hopefully settled down.

And just a quick word about that election: Whatever happens, whatever you want to happen, whatever you're afraid of happening, we can guarantee you one thing: Behind the mountains, there are more mountains. For better or for worse, nothing ends on Tuesday, or whenever the votes are counted, or whenever the winners are sworn in. To quote the great Jon Stewart:

“If your guy [or woman] loses, bad things might happen. But if your guy [or woman] wins, the country is in no way saved . . . The work of making this world resemble one that you would prefer to live in is a LUNCH PAIL F*CKING job, day in and day out, where thousands of committed, anonymous, smart, and dedicated people bang on closed doors, and pick up those that are fallen, and grind away on issues until they get a positive result, and even then have to stay on to make sure that result holds.

So the good news is, I'm not saying you don't have to worry about who wins the election. I'm saying you have to worry about every day before it and every day after—FOREVER."

What a beautiful transition.

That's the work we'll pick up here in a few weeks.

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