WATCH 30 SECONDS OF AI-SUPPORTED AD PRODUCTION 

Over the last few weeks, we have been laying out the various ways that AI is transforming political advocacy. You can read our summary here. Our most recent newsletter detailed how AI is dramatically changing ad production. So many of you have given us amazing feedback on this topic, so in today's update we want to show you our latest example of AI-supported ad production.

The Unique Needs Of Political Ad Production

Political clients have distinct creative needs. To summarize:

🔱  QUALITY: So much of the attention on AI-supported ad production is about deep fakes and other forms of misinformation. Certainly these practices should be banned. But this noise is obscuring the biggest impact of AI in production—it dramatically improves quality at exponentially lower prices, bringing studio-quality effects to clients who previously could not afford this high level of production. In politics, we often get one shot—one key policy maker, one election, one critical issue. Political ads must have the highest quality, to deliver results under the highest of stakes.

🔱  SPEED: If you're selling commercial products, you might have months, or even years to perfect your advertising campaign. But in politics, we must produce high-quality ads at a rapid pace to meet the demands of campaign and legislative developments, incoming from the other side, changes in fundraising cash flow, and other developments that often happen with little notice.

🔱  POLITICAL NUANCE: Political ads must reflect subtle, yet critical nuances in messaging, style, and imagery, which must be overseen by political professionals. Every word and visual matters when communicating about a campaign issue, candidate, bill, or policymaker. AI tools assist with creative briefs, image generation, voice-over work, project management, and countless creative effects. This frees time, budget, and other resources for our political professionals to oversee the critical messaging nuances. 

🔱  MICRO-TARGETING : Effective political advertising requires micro-targeting multiple audiences with distinct creative content. Many campaigns miss this step. They rightly create several, surgically targeted audiences, but leave little budget room for producing the differentiated content necessary to connect with each group of voters. 

It makes little sense to target five distinct audiences with only two ads.

🔱  PRICE: If production eats up too much of your budget, you can't afford multiple ad sets to micro-target your audiences. But because AI dramatically reduces ad production costs, micro-targeting is now accessible to campaigns on virtually any budget.

So to summarize: In politics we must produce the highest quality ads, at the fastest pace, that reflect subtle nuances, and do this all at the lowest prices. AI now makes this possible. In fact Neptune now offers the highest quality ad production at 4-5x lower cost than traditional pricing.

Watch the below 30 second ad to see our latest AI-supported production. This ad was produced in under 48 hours to address fast-moving legislative developments. In the past, a production of this quality would have taken multiple weeks. But now here's what's possible with AI in just two days . . . (click to play)

Start Adapting Now To The New World Of Ad Production

At Neptune, our thesis is that the most impactful tools in ad tech typically come first to the commercial sector, and there is often a lag in these tools coming to politics. We close that gap for our clients.

With ad production, the chasm will be wider than ever. Now is the time to start adapting to the latest in AI-driven ad production. This starts with dramatically lower prices that allow you to bring tailored content to your audiences, while meeting the unique needs of political ad production. 

By adapting these best practices now, you will be in a position to take advantage of the even more radical changes that are just around the corner. Stay tuned for more content about those rapidly coming changes.

 3 Suggestions To Operationalize This Email

🔱  Consider a current project where video would help convey your message if price was not an issue.

🔱  Review your last ad and consider how you would tailor it to multiple, micro-targeted audiences if price was not an issue.

🔱  Discuss with a colleague what roadblocks prevent you from using more visual storytelling in your work.

🔱  If you're enjoying this content, please consider forwarding it to a colleague or friend. If you're not already a subscriber, please sign up here to stay up to date on the latest developments in political technology.

🔱  If you'd like to learn more about how AI can impact your campaign, contact us today to chat.