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2 Minute Read

 Where Is This All Headed?

In the last two issues of this newsletter, we have covered the uniting theme of advocacy in 2026—the customized journey—both for decision makers and voters. By the customized journey, we mean digital advocacy that adopts the same proven method that commercial advertisers have used for years: hyper-tailored content that meets audiences where they are—emotionally, intellectually, and temporally. In today's brief read, we show you how creative abundance has made this all possible. 

AI Eliminates The Creative Bottleneck

The promise of hyper-tailored messaging evaporates if high-volume creative production consumes your budget. AI-powered ad production removes the historical tradeoff between quality, speed, and cost, allowing campaigns to test, iterate, and optimize creative continuously without exhausting budgets. 

You've probably tested some of the image or video generation tools yourself, because the headlines and tools are everywhere:

It's About Much More Than Image and Video Generation

The top advocates know something that the hobbyists don't. AI-driven creative is about much more than image and video generation. Here's just some of the countless ways that modern design teams are using AI in their creative processes:

🔱 Agentic workflows: AI agents handle repetitive tasks autonomously—resizing assets for dozens of platforms, generating caption variants, adapting messaging for different audiences. This frees creative teams to focus on strategy and refinement rather than mechanical execution.

🔱 Design & editing: What once required a motion graphics artist working for days now happens in hours. AI handles complex animations, seamless transitions, and dynamic text overlays while maintaining brand consistency across hundreds of ad variants.

🔱 Voiceover generation & editing: AI provides professional-quality narration in multiple voices, tones, and languages—without booking studio time. Changes that once required recalling talent and re-recording now happen in minutes through simple text edits.

🔱 Sound and music generation: AI produces custom scores tailored to each message's emotional tone—urgent and confrontational or hopeful and uplifting—without licensing fees or music supervision costs.

🔱 Image creation: And yes, image creation too, but in different ways than you're probably using the tools for personal applications. When a creative team needs a visual of a packed emergency room, a shuttered factory, or a pristine coastline, AI generates photorealistic imagery on demand. No expensive stock photo licenses. No limitations of existing footage libraries.

How Much Does It Cost?

The short answer: modern AI-driven studios produce creative at 4-5x below traditional production prices, all while dramatically increasing quality and speed. So your previous budget for one message now gets you 4-5 messages, unlocking the promise of the customized journey.

But stay tuned. Because this year promises to bring MUCH more dramatic cost declines as the customized journey comes together. You'll hear it first when that happens. 

Two Ways To Operationalize This Email

🔱 Check your current campaigns. Are you delivering the same messages to multiple audiences? If so, examine what is preventing you from meeting your audiences where they are.

🔱 Review your creative process and vendors. How much are you paying for creative? Have you benefited from dramatically lower production costs? If not, ask why.

🔱 If you're enjoying this content, please consider forwarding this email to a colleague or friend. 

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