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2 Minute Read
One Chart That Shows How Crucial CTV Is In Public Affairs and Campaigns
If you've been ignoring Connected TV (CTV) in your public affairs or campaign work, you might be starting to feel like the person who ignored the internet into the mid-2000s. CTV is not a fad that's going away. In fact, it's growing more important than ever. In today's short read, we show you how critical CTV has become for reaching any audience.
CTV Reaches 76% More People Than Linear
As you can see in the below chart, linear television (cable and broadcast) now reaches just under half of the U.S. population. For the last few years, linear reach has flatlined, while CTV reach has continued to grow rapidly. CTV now reaches 88% of the U.S., and it continues to grow.
CTV Fits Almost Any Budget
Not only does CTV reach far more of your targets than linear, but it is also exponentially more cost efficient. Linear TV buys force you to spend money delivering ads to between hundreds of thousands and millions of people. But with CTV, you can reach your targets home-by-home, or even person-by-person. This includes policy-makers, influencers to policy-makers, voters, and any other target you might be trying to reach.
CTV is the most important medium for delivering your message. It reaches your targets on the big screen, with the volume on (unlike most online video), in non-skippable formats, and across hundreds of high-quality streaming channels. CTV has fundamentally transformed TV advertising, and should be a key part of the toolkit for every public affairs and campaign practitioner.
Three Ways To Operationalize This Email
🔱 Review your most recent few campaigns to see how much of your media mix went to CTV.
🔱 Review a current or upcoming campaign for opportunities to deploy CTV. If you have online video assets, those same ads can be used on CTV.
🔱 Sign up for a demo to learn more about how CTV works, how it is purchased across numerous ad exchanges, and how it can fit nearly any budget.
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