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One AI Tool Every Public Affairs and Campaign Professional Should Use

There have been a dizzying number of new AI models released in recent weeks. Here at Artificially Intelligent, we continue to cull through the latest in AI so that you don't have to. In today's newsletter we focus on a powerhouse AI product that few public affairs or campaign professionals are currently using. Today's quick read will show you how to jump ahead of the pack.

Artificially Intelligent has no financial relationship with this product.

The Power of Perplexity In Public Affairs

You may be more familiar with chatbots like ChatGPT and Claude. We're fans of both for different reasons, and we'll continue to show you use cases in this newsletter. But Perplexity.ai has quietly become the most powerful AI assistant for public affairs and campaign work, offering capabilities that go far beyond chat functions. Think of it as an AI assistant—built for precision, depth, and speed.

Here's what sets Perplexity apart:

1. Unlike ChatGPT, Perplexity actively scours the web for up-to-the-minute information instead of relying solely on static training data.
   
   
2. Perplexity provides clear citations for its information, allowing you to verify sources and follow up on specific points—critical for public affairs and campaign work where precision matters.
   
   
3. Perplexity excels at processing detailed, nuanced prompts about people, markets, legislative history, stakeholder positions, and policy nuances that generic AI tools often struggle with.

Here's a few of our favorite use cases for Perplexity:

🔱 Instant Background Briefings: Generate detailed memos on clients, legislators, stakeholders, business leads, or anyone else you're attending a meeting with in seconds—you'll be more informed and confident with just minutes of prep.

🔱 Legislative and Regulatory Summaries:  Need a quick, accurate rundown of a bill or regulation? Perplexity will break it down for you in seconds.

🔱 Election Insights: Get granular, data-driven analysis on election turnout, demographics, county-level results, and partisan shifts—all at your fingertips instead of requiring hours of manual research.

🔱  Problem-Solving Assistant: Whether you want tips on growing your business, software recommendations tailored to your needs, or fresh approaches to a stubborn challenge, Perplexity delivers actionable insights instantly. It helps you get unstuck with new ideas for whatever challenge you're facing.

One Way To Operationalize This Email

🔱 Ask Perplexity anything right now, right here, and see the power for yourself.

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