Precision Targeting Is The Key To Containing Costs
Let's take this scenario—you have five key targets who will decide the outcome of your issue, but the budget is tight. Legacy influencer targeting tools would cost you between five and six figures just for the data, before you've run a single ad.
Here's what you can do instead:
🔱 Step 1: Home-By-Home Geofencing
With home-by-home geofencing you can reach key decision makers for just a few hundred dollars. This tactic is based on precision GPS-location data that major retailers rely on extensively to serve ads to people in their stores and competitors' stores.
You'll hear shifting explanations about why some digital vendors don't offer this option. But the truth is they just prefer to sell you something more expensive, even if it over-serves your needs.
Even in large campaigns, home-by-home geofencing should be the table stakes before considering other tactics. It's how you ensure you are reaching precisely your targets, and delivering your message to them as many times as possible.